Tag Archives: featured

Think You Know Gen Y?

You’re a sharp professional. You have a good grasp on your audience. But sometimes you need research in order to gain insight into their preferences and behavior. This is especially important when your audience is as substantial and influential as Generation Y.

Recognizing the need to better understand Gen Y, StrategyOne has developed a suite of products specifically designed to gauge the opinions and perceptions of this influential consumer audience.

GenY Workforce - At seventy-six million strong (and growing), Gen Y is challenging the workplace more powerfully than any generation has in the past. GenY Workforce is an online survey among U.S. adults (n=500), age 18-32, with jobs.

GenY Moms - The U.S. Moms market has changed a lot over the years. It’s far more complex today than it was just a decade ago, with new segments, characteristics and attributes you may not even be aware of. GenY Moms is a national online survey among moms (n=500), age 18-32, with children 0-17 in the home.

GenY Scholars - Gen Y is on track to become the most educated generation in U.S. history. According to the Pew Research Center, 1 in 5 Millennials are college graduates, and an additional 26% are currently in school and plan to graduate from college. GenY Scholars is an online survey among U.S. adults (n=500),  age 18-32, currently enrolled in a college or university.

GenY Achievers - With a new outlook on collaboration and workplace priorities, Millennials are shaking up the professional world. GenY Achievers is a national online survey among college educated, white collar professionals (n=500), age 18-32.

Put GenY to work for you.
Learn more at http://www.strategyone.net/geny.html

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National US Poll Update: (Ipsos/ Reuters 7/22-25)

Ipsos / Reuters
7/22-25/10; 1,075 adults, 3% margin of error
Mode: Live telephone interviews
(Ipsos release)

State of the Country
34% Right Direction, 60% Wrong Track

Obama Job Approval
48% Approve, 48% Disapprove
Dems: 76% / 21%
Inds: 52% / 41%
Reps: 14% / 84%

2010 Congress
All adults: 47% Democrat, 42% Republican
Registered voters (N=848): 46% Republican, 44% Democrat

Party ID
28% Democrat, 22% Republican, 50% independent

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StrategyOne Named to the Honomichl Top 50

StrategyOne, Inc., a full-service strategic research firm owned by Daniel J Edelman, today announced that the company was ranked 45th among the Honomichl list of top 50 market research firms across the United States, as published in the 37th annual business report of Marketing News, an American Marketing Association publication.

This is the first year the company has been included in the Honomichl 50 firms since StrategyOne was founded in 1999.

“This award is a mark of distinction and honor in the market research industry and represents our significant growth over the past five years,” says Neal Flieger, Chairman of StrategyOne. “We are pleased to enter the Honomichl 50 and believe that our aggressive growth plans will significantly raise our ranking next year.”

Honomichl identified the top 50 market research companies based on their 2009 U.S. revenues. StrategyOne, listed at number 45, reported U.S. revenues of $12.8 million, up 4.9% over 2008. This is in sharp contrast to the Honomichl 50 average, which saw average revenue declines of –3.5%

StrategyOne also grossed $1.7 million in total revenue from outside the U.S., bringing its total worldwide research revenue to $14.5 million.

“At StrategyOne, we have a focus on providing our clients with research that is insightful, actionable, easily communicated and measured,” says Laurence Evans, President of StrategyOne. “This, along with our focus on data-driven reputation and communications research among influential stakeholders, is what sets us apart from our competitors.”

The “Top 50 U.S. Market Research Ranking and Review” is a report published by the American Marketing Association (AMA), North America’s largest professional marketing association, and Inside Research(R), a one-source authoritative report founded in 1990 by Jack Honomichl, the leading market research industry authority.

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The Barcelona Principles of Measurement – Approved

The international Association of Measurement and Evaluation Companies (AMEC) kicked off its 2nd European Summit on Measurement in Barcelona today, where two hundred delegates from 33 countries have agreed on the following 7 Guiding Principles of Measurement:

1.Goal setting and measurement are fundamental to doing PR

2.Goals should be as quantitative as possible and address who what when and how much the PR program is intended to affect

3.Measurement should include representative traditional and social media as well as target audience changes in awareness comprehension attitude and behavior as applicable.

4.Aves are not the value of public relations

5.Social Media Can and Should be measured

6.Measuring Outcomes is preferred to measuring media results

7.Business results and outcomes should be measured whenever possible

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