Think You Know Gen Y?

You’re a sharp professional. You have a good grasp on your audience. But sometimes you need research in order to gain insight into their preferences and behavior. This is especially important when your audience is as substantial and influential as Generation Y. Recognizing the need to better understand Gen Y, StrategyOne has developed a suite [...]

Read more

National US Poll Update: (Ipsos/ Reuters 7/22-25)

Ipsos / Reuters 7/22-25/10; 1,075 adults, 3% margin of error Mode: Live telephone interviews (Ipsos release) State of the Country 34% Right Direction, 60% Wrong Track Obama Job Approval 48% Approve, 48% Disapprove Dems: 76% / 21% Inds: 52% / 41% Reps: 14% / 84% 2010 Congress All adults: 47% Democrat, 42% Republican Registered voters [...]

Read more

StrategyOne Named to the Honomichl Top 50

StrategyOne, Inc., a full-service strategic research firm owned by Daniel J Edelman, today announced that the company was ranked 45th among the Honomichl list of top 50 market research firms across the United States, as published in the 37th annual business report of Marketing News, an American Marketing Association publication. This is the first year [...]

Read more

Americans Fear ‘Double Dip’ Recession & European Financial Problems

65% fear a ‘double dip’ recession, 72% say Europe’s financial problems likely to hurt US, 42% will cut back personal spending, 48% say spending will remain the same over next 3 months Beyond significant concerns about the current state of the US economy, Americans see a double-dip recession as a real possibility and fear Europe’s [...]

Read more

Market Research Evolutionary Stages

From Future of Insight blog… Reading Joel Rubinson’s excellent post over at his ARF blog, recalls some futuring I’ve been doing around the likely evolution of the industry. Rubinson takes a look at the evolution of the ad agency and applies this evolutionary footpath to MR with media buying the analog to the data collection side of [...]

Read more

The Barcelona Principles of Measurement – Approved

The international Association of Measurement and Evaluation Companies (AMEC) kicked off its 2nd European Summit on Measurement in Barcelona today, where two hundred delegates from 33 countries have agreed on the following 7 Guiding Principles of Measurement: 1.Goal setting and measurement are fundamental to doing PR 2.Goals should be as quantitative as possible and address who [...]

Read more