StrategyOne Insight

Friends, The last 48 hours have been horrendous for Mitt Romney. A poor debate performance Sunday morning (his first one) was followed by 2 gaffe filled days on the trail. Newt Gingrich’s suicide charge at Romney is full on and Huntsman appears to spit venom anytime the topic is Romney. Add to this the DNC [...]

In the just-published “Leading Edge Marketing Research: 21st-Century Tools and Practices”, StrategyOne’s Bob Moran covers the forces driving the development of the industry and outlines 22 plausible futures for the evolution of market research, including some that are on the very edge of the horizon today. Bob joins nearly 40 authors – many considered visionaries [...]

Friends, While the focus the last few weeks has been on the tumult within the GOP primary race, gone unnoticed has been the sharp and aggressive turn that team Obama has taken toward possible re-election. The President has had the best 30 days since the first few months of 2009. Improvement in the unemployment rate, [...]

This year marks the third year that StrategyOne has conducted the Edelman Capital Staffers Index. This global survey analyzes top trends in global public affairs and communications based on interviews with senior staffers from Washington, D.C., and other key capitals (Brussels, London, Paris, Berlin, Beijing, etc.). This year’s effort is the largest survey to-date including [...]

Friends, In the last 48 hours we have learned that Iran has approached a nuclear capability, Italy is on the brink of economic catastrophe, the stock market is in a serious dive over the pending Euro collapse and the media focus has almost exclusively been about Herman Cain and Joe Paterno. Not to take away [...]

Collaboration with Crimson Hexagon Enables Major Advancement in Digital/Social Media Measurement StrategyOne, the insights-driven market research firm and division of Edelman, has collaborated with the Boston-based Crimson Hexagon, the leading provider of real-time social media monitoring and analysis, to develop a breakthrough expansion in its global service capabilities with the introduction of a new daily [...]

Our fearless leader, Natasha Fogel, is on a task force with other measurement gurus to help plot the content and speakers for a key measurement conference to be held in 2012. In advance of her call with the task force members, Natasha solicited input from those of us here at StrategyOne who routinely attend these [...]

Where’s the Return? Since beginning work in Public Relations, I’ve been surprised by the scarcity of measurement tools used to make decisions. When we move beyond using measurement to guide decisions, and into using metrics to determine ROI – we move from scarcity to vacuity. As such, you can probably imagine my excitement, when opening [...]

Friends, Thirty days ago, the President’s team made what may end up being their most important strategic decision of the 2012 political campaign. Team Obama decided that the President could no longer stay above the fray and use the gravitas of the office to avoid directly responding to the early brickbats from Republicans. Instead, they [...]

Edelman’s third Edelman Health Barometer, a 12-country, 15,000-person survey on health attitudes and trends, launched today. The data explores how social interaction and technology can spread good health and are crucial to reversing dangerous trends, and provides insight into the evolving definition of health and the imperative and opportunity for business, government and institutions. Edelman [...]